Content Marketing and Strategy
In order to attract more leads, you need to take care of your content first. Consumers prefer learning about a product through content rather than advertisements. About 68% of consumers spend time reading content from brands they’re interested in.
When Content Marketing started being implemented as a strategy, the lack of enough content around allowed brands to engage enough prospects even through thin content. Nowadays, competition is as strong as ever, especially after Google’s Panda updates. As a result, we need to create more in-depth articles and infographics and optimize your actions with a Content Marketing Strategy, and content tailor-made to the specific business and the different stages of the Buyer’s Journey in order to succeed.
The content strategy involves the preparation of a Content Calendar containing content topics, a How to guide for writing articles based on copywrite rules and the distribution of those articles. These three stages to Content Marketing are portrayed below:
25% – Preparation
– Selecting very carefully the topic (start by checking trending topics on google)
– Finding a balance between original and curated content. It takes time and careful evaluation to create quality curated content and the result is oftentimes a very valuable piece of content that helps people seeking information on a given topic to cut through the clutter on the web and save time.
25% – Copywriting
Sometimes you will do that or we will take care with our copywriters. If the latter is the case, the only we need from you is passing through the domain expertise. Nobody knows your business better than you and your colleagues…
Creation of content in the appropriate format and using the appropriate tone of voice and content type depending on the platform it’s going to be delivered on, the target audience, the target user’s stage in the buyer’s journey and the goal we are trying to achieve through our content.
50% – Distribution/promotion
Promoting a blog post can involve a fair amount of thought and strategy
– Selecting the audience -Who are you trying to reach? Your own community or a broader audience?
– Selecting your targets/goals per article: What do you care most about — visits, signups, conversions, social shares, followers, or brand awareness?