UX for Growth
What we’re talking about are website tweaks, necessary to convert users into customers or that will make them fall in love with your brand.
UX tweaks focus on having a deep understanding of users, what they need, what they value, their abilities, and also their limitations. They are the ones that give us our next step on optimizing a site for the better experience of the customer and to understand the hooks we need to embed, as well as relevant CTA on the site.
UX tips may affect checkout process or landing pages or data we ask too early, or data we ask resulting drop-off and abandoned carts. Especially for the later, it has been proven that a lot of abandoned carts would be avoided by few UX teaks.