Social selling is all about nurturing your prospects by providing valuable answers and thoughtful content until the prospect is ready to buy from you.
By sharing relevant content on LinkedIn and Facebook, you are keeping yourself top of mind until the moment they are looking to solve their problem.
Content that will help you build that trust with your target audience once they are ready to buy from you.
Here is a list with some of the tactics we uncovered that could help you grow a bigger, relevant audience on Facebook and LinkedIn:
Your profile isn’t the number 1 thing that will help you to generate leads, but if it looks good and it’s well optimized, it will help you to ask for higher pricing, and you will make your life easier when it comes to closing the sale.
Finding the right audience segments to reach out to is crucial at the beginning of any Social Selling campaign. You need to identify the right targets using LinkedIn Sales Navigator, Facebook Groups, Influencers, high-engagement posts, etc.
Using sophisticated data-extraction tools, you can create lists with the ideal leads that match your personas, so you can start engaging with them on an individual level while keeping track of every conversation and interaction.
Leveraging the power of existing data sources, you can gain additional information regarding your existing leads, thus being able to better tailor your message to match each individuals potential needs. Make them feel like you know all about them beforehand.
By identifying the types of content that resonate with your audience, as well as the business challenges they are trying to overcome, you are able to crowdsource and easily produce relevant content that is guaranteed to go viral, using our secret recipe.
Like any good sales funnel, your outreach campaigns, either native or via email need to follow specific patterns, allowing you to communicate your message and unique value proposition in a way that doesn't feel aggressive, rather gives value and initiates the conversation.