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Convert Rate Optimisation (aka CRO)

We specialize in driving long-term, sustainable growth for businesses by increasing both the quantity and quality of traffic to their websites and optimizing every step of the user journey, significantly improving the chances of converting users into valuable leads and paying customers.  CRO is vital as it generates highly qualified prospects, increases sales, and reduces acquisition costs.

To begin, we conduct a thorough audit of your current lead generation processes. This includes addressing issues such as slow load times, faulty forms and automations, and ineffective communication of your value proposition. We also collect and filter all available data. We then contact research. We learn everything about your business, like objectives, goals and KPIs. We analyse the data and discover all the low-hanging fruits and opportunities. Then, the fun begins. We set our hypothesis, create an optimization plan and get to work. Through experimenting and testing, analysis and adjustments we optimize your CRO. All these processes allows us to refine any workflows and set the method for constant improvements to achieve a continuous Conversion Rate Optimization (CRO).

 

Conversion Rate Optimization Infographic GrowthGirls

Here’s an example of a list of actions we would to optimize the conversion rates for your business:

  • Conduct a comprehensive audit and optimization of your website.

  • Audit, test, and optimize your Call-to-Actions (CTAs).

  • Implement lead flows on your blog.

  • Evaluate the performance of your landing pages and optimize them accordingly.

  • Audit and optimize the nurturing processes for Marketing Qualified Leads (MQLs) at every engagement point.

  • Develop customized workflows for your team.

  • Introduce additional engagement points on your highest-performing pages.

  • Enhance the performance of your best-performing blog posts.

  • Audit and improve the overall traffic to your website.By implementing these strategies, we help businesses achieve remarkable growth and maximize their online potential.

What is Conversion Rate Optimization?

Conversion Rate Optimization, also known as CRO, is the practice of raising the proportion of users or website visitors who carry out a particular action in order to enhance the quantity of leads you produce.

What does “Conversion Rate” mean?

A Conversion Rate is the proportion of site visitors who carry out the requested action, such as filling out an online form, signing up for a service, or making a purchase. If your website has a high conversion rate, it’s well-designed, well formatted, and appealing to your target market. Numerous aspects of website performance or design could contribute to a low conversion rate. Poor conversion rates are frequently the result of slow load times, a faulty form, or material that fails to communicate the value of the offer.

A good conversion rate is what?

Your industry, niche, goals, traffic source, and audience demographics are just a few of the things that determine what constitutes a “good” conversion rate. It’s time to optimize if your conversion rate is lower than you’d like – if it’s lower than the industry average, lower than your top competitors, or simply failing according to your own goals. Your website’s landing pages, pricing page, blog, and other pages can all see conversions. You should optimize each place to increase your chances of turning website visitors into paying consumers.

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