Social Media Strategy
Each channel needs a specialized strategy
The theory and the technology required
Either it’s a start-up or or a large company, everyone benefits from Social Media. With the proper plan, many small- and medium-sized businesses see growth in brand awareness, site traffic, shares and customer engagement.
It allows smaller companies to compete against some of the larger businesses to reach more customers. One of the biggest advantages of social media marketing is it’s less reliant on a large budget.
Creativity and engagement are the two factors that will lead your business to success in Social Media. The lower barrier to entry make it possible for any business to compete.
Creating a Social Media strategy that works, consists of the following steps:
– Understanding your goals: What is the purpose of your social media marketing efforts? Do you want to create or raise awareness of your brand?
– Creating measurable objectives: set clear objectives based on your goals. Focus on the S.M.A.R.T. strategy for goal setting to ensure your objectives are specific, measurable, attainable, relevant and time based.
– Understanding your audience.
– Stealing like an artist from your competition.
– Developing your messages and brand voice: It’s important to be consistent on all your messages, as well as figuring out the best way to communicate with your audience.
– Choosing your channels carefully.
– Building a content calendar: Your social media marketing plan should include a content marketing plan, comprised of strategies for content creation and content curation, as well as an editorial calendar.
– A/B testing and optimizing: It doesn’t stop once you define your strategy. You have to keep constantly optimizing and testing different messaging, posting times, content, etc. and refining your Social Media strategy for the best results possible.
The thing you should never forget is that your Social Media strategy should always change.
Since new networks constantly emerge and become part of the competition, it’d be wise to evaluate if they can be implemented in your company’s plan. Every time you achieve your goals, it’s time to set a new ones. You should always be prepared for upcoming roadblocks and challenges that will need to be addressed. The more involved your audience is with your messages, the more you should measure that engagement. What is working needs to continue, while the rest have no place to stay.
Make sure your team keeps track of all the changes that are being implemented while updating your Social Media strategy. Changes are needed so that you can reflect your latest insights.