Rank high, be visible
PR, Media & Influencer Marketing
To grow, you don’t just need more ads.
You need more people talking about you, for the right reasons, in the right places.
That’s where PR comes in.
At GrowthGirls, we combine press releases, media placements and influencer marketing to help your brand earn attention, build credibility and support your growth goals.
Calculate your NPS using the answer to a key question, using a 0-10 scale: How likely is it that you would recommend [brand] to a friend or colleague?
Respondents are grouped as follows:
- Promoters (score 9-10) are loyal enthusiasts who will keep buying and refer others, fueling growth.
- Passives (score 7-8) are satisfied but unenthusiastic customers who are vulnerable to competitive offerings.
- Detractors (score 0-6) are unhappy customers who can damage your brand and impede growth through negative word-of-mouth.
The clients of each category or segment have particular characteristics. Detractors are essentially disgruntled clients who are dissatisfied with your brand in general and are unlikely to use your services again.
The NPS is calculated by subtracting the Detractors from the percentage of Promoters. It ranges from -100 in the worst-case scenario (everyone gave a 0), to a +100 in best case (everyone gave a 10). Generally, NPS of 40 and above is considered as a benchmark for high-performing brands with strong customer loyalty.
Why brands choose GrowthGirls for PR & Influence
Growth-first mindset.
We come from growth marketing, not from vague “exposure.” Every PR and influencer initiative ties back to awareness, consideration or revenue with clear metrics.
Integrated with your marketing stack.
Your press coverage, influencer content and paid campaigns should talk to each other. We plug PR into your existing channels so you can repurpose content and compound results.
Data & AI-assisted workflows.
From media list building to content testing, we use tools and AI to move faster and smarter without sacrificing human judgment.
Boutique, hands-on team.
You’re not ticket #284 in a generic PR agency queue. You work with a small, senior team that understands both brand and performance.
The PR Mix
PR with GrowthGirls is built on three pillars:
Press Releases & Announcements
Clear, newsworthy stories about your launches, milestones, partnerships and updates; written so journalists actually want to read them and your audience understands why they matter.
Media Relations & Placements
Targeted outreach to the outlets, podcasts and newsletters your buyers trust, to get your brand into the conversations that shape their decisions.
Influencer Marketing & Creators
Collaborations with creators whose audience and content truly fit your brand with clear briefs, strong ideas and tracking that goes beyond likes.
Press Releases & Announcements
Your story deserves more than a generic template.
We help you turn your update into a sharp story with a clear angle and a strong call to action. Then we give you everything you need to share it across your channels.
What this includes:
- Story and angle definition for each announcement
- Press release planning (timing, audiences, key messages)
- Copywriting and editing of press releases and media alerts
- Press kit elements (bios, product facts, visuals, Q&As)
- Distribution to targeted media lists and/or distribution partners
Media Relations & Placements
Being “out there” is not the goal.
Being visible where it counts is.
We focus on the publications, shows and platforms that actually influence your buyers and build relationships with the people behind them.
What this includes:
- Research and creation of tailored media lists
- Pitch development for features, comments, quotes and interviews
- Outreach and follow-up with journalists, editors and hosts
- Support for bylines and thought leadership pieces
- Coordination of interviews, comments and assets
Influencer Marketing & Creator Campaigns
Influencer marketing should do more than decorate your feed.
We design campaigns with creators who are a genuine fit for your brand; with clear goals, strong ideas and content that you can reuse across your marketing.
What this includes:
- Influencer strategy aligned with your brand and goals
- Identification and vetting of relevant creators
- Outreach, negotiations and basic contract support
- Creative concepts, campaign ideas and content guidelines
- Coordination of content approvals and posting schedules
- Reporting on reach, engagement and, where possible, conversions
Our PR & Influence process
- Discover & Prioritize
We start with where you are: your brand story, current coverage, existing creator relationships and growth goals. Together, we prioritize the stories and channels that will move the needle fastest. - Craft the Narrative & Assets
We turn your updates, milestones and vision into clear narratives, press materials and creator concepts that are consistent across all touchpoints. - Pitch, Publish & Partner
We run targeted outreach to media and creators, coordinate campaigns, and make sure your launches and announcements land in the right places at the right time.
4. Measure, Learn, Repeat
We track what’s working (and what’s not), learn from each campaign, and feed those insights into your next launch, partnership or content wave.
Is PR with GrowthGirls Right for You?
This service is a good fit if:
- A startup or scale-up ready to step into the spotlight and be taken seriously by your industry.
- An established brand launching new products, markets or initiatives that need consistent coverage.
- A founder or marketing leader who wants PR, media and influencers to align with performance, not sit in a silo.
- A team tired of “spray and pray PR” and looking for a partner who cares about metrics as much as headlines.
Ready to get your story out there?
Tell us what you’re planning next and we’ll show you how PR, media and influencer marketing can support it.
